Today Hot Topic – Social Media Marketing -Facebook

2 Jan

Social Media Marketing - Facebook, Twitter, Google+, YouTube and Pinterest

So today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties!

The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a week), with a plan and a goal in mind. These are some of my observations about the different social media sites, suggestions for using them and notes about how the whole thing works!

Let’s jump right into the fray with…

Facebook Social Media Marketing!

Facebook is a touchy feely kind of site. You have a lot of inspirational posts, talking back and forth with other people AND broadening your reach with your business. What you DO NOT HAVE TO DO is sell, sell, sell. You might get leads from Facebook, but if you are drinking the Koolaid and thinking that you are going to put up a business page and then watch the orders fly in, you are probably going to be disappointed.

Facebook is for generating interest in your industry!

Things to do on Facebook:

  • Get friends (or subscribers) – people who see what you post
  • Post to your profile wall – we get LOTS of potential clients who do not want to use their personal Facebook for business, if you are a small biz owner, your Facebook profile IS for business!
  • Post to your business wall – these days this can feel like spitting into the wind for most of us, but is is still necessary for when a potential client comes to see your business, having a wall months out of date can mean losing them before you even have a chance!
  • Like other businesses with your business page – this is one way still left to grow your “likes”
  • Comment, Comment, Comment – because Facebook is social, you have to comment and share (not too much), but if you think you can be an island on Facebook, you will shoot yourself in the foot marketing-wise
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